Shane Heyworth.

Operator · Builder · Sports-tech founder

I build businesses.
Then I build yours.

I own and run 13 sports and tech businesses, and I've generated $1M+ for clients along the way. Websites, platforms, apps, automation — with AI in my toolkit, if it runs on software, I can build it.

Generated for clients
$1M+
Businesses I own & run
13
Years building
12
Ballparks mapped
8,000+

Why me

Most people build websites. I build what's behind them.

01

Operator, not agency

I run my own businesses, so my own money is on the line every day. I know what moves revenue because I have to — and I bring that to yours.

02

Full-stack, AI-accelerated

Websites, SaaS, mobile apps, payments, live streaming, even the hardware in a batting cage. With AI in the toolkit, I ship what used to take a team.

03

Sports-native

Leagues, tournaments, umpires, facilities, apparel. I've built the software the sports world runs on — and I'm in the dugout, not watching from the stands.

The roster

Businesses I own & run

Not side projects or mockups. Live companies with real customers, where I write the code and own the P&L. When I tell you what works, it's because I've tested it with my own money.

The platformLive

Slo-Pitch Central

Free league and tournament management used across Canada and the US — the engine the rest of my sports software runs on.

  • Schedule wizard, brackets & live standings
  • Registration + Stripe Connect payments
  • Umpire crews, assignments & rulesets
  • Live game streaming with a real-time scorebug
  • Directory of 8,000+ ballparks across Canada

Same engine also powers DugoutHQ and Umpy.

slopitchcentral.com ↗
Slo-Pitch Central homepage
Bricks, bats & codeLive

The Den Baseball Centre

Measured baseball training in Caledonia — HitTrax tunnels and high-speed cameras, open 24/7. I built the whole building's brain.

  • Booking, memberships & cage queue
  • Swing-capture cameras logged to every player's account
  • Pitching-machine controller & keyless door access
  • Front-desk kiosk and ops console
thedenbaseballcentre.ca ↗
The Den Baseball Centre homepage
Co-ownerLive

TeamGear.ca

Custom jerseys made in Canada, no minimums. Grown on an SEO strategy nobody else in the niche was running.

  • 70% conversion from automated lead qualification
  • AI jersey designer with real-time design chat
  • One ops workspace across Gmail, Airtable & Stripe
teamgear.ca ↗
TeamGear.ca homepage

What I'll build for you

If it runs on software, I can build it

One person accountable from strategy to launch to growth. No hand-offs, no account managers, no junior devs learning on your dime.

Websites that sell

Fast, search-first websites built to turn visitors into leads and leads into revenue — the same playbook I run on my own businesses.

  • Next.js
  • SEO
  • Conversion

Custom platforms & apps

SaaS, internal tools, marketplaces and iOS/Android apps — designed, built, launched and hosted. I own products like this, so I build them to last.

  • SaaS
  • Mobile
  • Payments

Sports organization tech

Registration, scheduling, live scoring, umpire management, streaming and memberships — for leagues, associations and facilities of any size.

  • Leagues
  • Tournaments
  • Facilities

Automation & AI ops

Lead qualification, inbox triage, content and back-office workflows that take the busywork off your plate — the same systems I run in my own companies.

  • AI
  • Workflows
  • Integrations

Word from the dugout

What clients say

We met with the Blacktie Team and gave them an extremely ambitious project to complete with an impossible deadline. I did not think it could be accomplished. But instead, the product they provided and turnaround time were beyond our expectations!

Shawn Lytton

Director, Nike Sports Camps

The one difference that stands out most is foresight. They truly made every effort to understand not just my requests, but also my goals. I'd recommend them to anyone looking to build a business who truly cares about expansion and scalability.

Jamie Waters

Product Manager, A & C Games

They helped guide us in the development of our business needs and provided invaluable assistance in design and ideas to help enhance the user experience.

Blaine Perry

Founder, Steel City Inclusive Softball Association

Not only has Blacktie been incredibly responsive, productive, and efficient, but they were able to visualize what we wanted done and make it come to life.

Kyle Hodges

Owner, GameOnMobile.com

I already have more traffic, love my website and have the support I was lacking before! Their developers are very talented, responsive, and creative.

Britt Deanda

Founder, Elevate The Globe

They allowed me my own custom creative freedom and at the same time they had their own creative standards so it was a double win for me.

Casey Van Zandt

Lifestyle Coach

Off the keyboard

I'm at the ballpark,
not just building for it

Sports aren't a niche I picked off a spreadsheet. I sit on the executive at Henning Park, run tech for Canada's premier slo-pitch association, and own a baseball training facility down the road. The people using my software are people I see on the diamond.

You're up. Let's build it.

Tell me what you're working on. If I can't see a clear way to grow it, I'll tell you that too.

or email shane@blacktiecollab.com

Start a project

Let's build it

  1. 1 Project
  2. 2 Call time
  3. 3 You
What do you need?